In what could easily be a commodity market-after all iBeacon isn’t their technology- Estimote is viewed as the market leader, and is being promoted fairly heavily as one of the handful of partner companies on the Nordic booth at CES next week. While I think the choice of those competing technologies actually tells us a lot about the two companies-that’s another post entirely.
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I’m not really going to talk here about the-interesting and somewhat telling-split between Google, which initially relied on NFC technology and only recently have grudgingly added Bluetooth LE support to Android, and Apple, which avoided NFC and concentrated on finding alternatives utilizing both Wi-Fi and Bluetooth LE-for instance by rolling out AirDrop as an alternative to Google’s now shuttered Bump file-sharing service. People are always looking for new levers to enable them to do new things. It didn’t even get a mention in the keynote, appearing in just a single slide about “…some other features in the SDK.” But for hardware people it was actually one of the most prominent features of Apple’s latest OS release, and my Twitter feed exploded.
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Subscribe to the premier DIY magazine todayĬommunity access, print, and digital Magazine, and moreĬraig Federighi, Apple’s senior vice president of Software Engineering at WWDC.īack in June last year-at WWDC-Apple quietly announced iBeacon. Skill builder, project tutorials, and more On Maker Campus facilitated by makers but for everyone Get hands-on with kits, books, and more from the Maker Shed
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